Yahoo backlinks down

Yup – 2nd consecutive week to see a drop in backlinks from Yahoo!  And we are not the only ones.  Is a Yahoo Update Underway?

Traffic is strategy and pages indexed has not changed – so nothing to get too worried about yet but, as we do not have 1,000’s of spammy inbound links, it is of slight concern.

Backlinks and a glorious tool

We have an in-house resource that recently started obtaining backlinks. Until now, it had been a very sporadic activity relying on a combination of boredom and panic to instigate a flurry of activity for a few days.  Hardly productive to put it mildly.  Fortunately, our new employee had that elusive combination of web literacy and an innate sense of how to write empathic emails.  Her customer service missives are received with none of the usual cynicism by customers and she has retrieved a good few people from the unsubscribing.

Now, in our sectors, 200 backlinks represents good going – there are that few reference sites. So finding a good quality backlink tool for her to use was essential.  Up popped a recommendation for Backlinks Analyzer tool while trawling YAB (yet another blog): wonderful! It organises competitor backlinks by .edu, .org, .com. etc. and weeds out duplicate linking. Absolutely perfect. She now has our top 5 competitor’s sites and about 3 months worth of link requests to work though. Lovely pre-Xmas present and a highly recommended tool.