Beginners guide to the Google Content network

A good, basic guide for those entering the world of Google Adwords.  Thus far, our experience of current CPC campaigns shows we earn £2 for every £1 spent.  That said, the nature of our highly targetted B2B products means the impression counts are always low (long tail stuff) and clicks counted in the dozens a months.

However, it is a major focus of 2007 for us and will be a core component of our attempts to fix the struggling site.

Inside AdWords: New multimedia guide about the Google content network

Social bookmark sites not cutting it for B2B

Hmm .. don’t often disagree with any musings from the SEOmoz lot but I do take issue with SEOmoz Blog | Interesting Little Technorati Link/Rank Tool.

I often feel the SEM/O community generalises the extent to which all the digg/technorati community sites affect B2B traffic and business.  You only have to look at the categories for existing material to see it is deeply unattractive to any exec wishing to research their individual sector or business.  Sure, we have submitted our best stories to Digg and, fair play, achieved some traffic but no conversion and thus useless.  Cracking the business community is tough – you only have to see how few forums succeed to understand the scale of the task but, if someone managed it, what a gold mine.  And don’t even get me started on Alexa!