Sure, it would be easy to hire an external SEO and SEM expert. Yup, really easy – too easy. Like many others, I just seem to prefer the pain and suffering that goes with reading 100 blogs, 10 discussion forums and countless expert sites each week just to stay vaguely ahead of the curve.
Oh yes, I am that in-house SEM/SEO person the industry just hates to work with. I know enough to do harm but not enough to qualify for the elusive “expert” tag.
This blog is the musings of the terminally search engine challenged person for whom #1 on google is just a marker on the highway to traffic – never satisfied and constantly sure that Matt Cutt’s next post will be about that wee-black hat technique that I just had to try! I didn’t inhale, honest Matt.
