A very happy New Year to you all.
Darn, was it hard to get up this morning – from a nice leisurely 9:00am wake up over Xmas to 6:45am – a shock to the aged system. But, oddly, the promise of 2007 challenges was actually more of an incentive than you might imagine. As a small company dominating 2 of the 4 publishing sectors we live in, the coming year will definitely not be boring. My 2007 resolutions? To fix the one site that has consistently failed to live up to it’s huge potential. This is not to say we have not already tried numerous “fixes” – it is just they have only re-shaped the edges of the bubble and not fundamentally solved the underlying problem – focus.
One of the key problems any site faces is that of audience focus. If you cannot clearly define your prospective visitors by some demographic marker then all your marketing and SEO activities will be ineffective. Not rocket science I hear you cry .. and indeed it is not. But how many of us truly understand who the ideal visitor is? And I do not mean who we perceive of as the ideal visitor but exactly what are the properties of those 20% that actually deliver on the goals we define as success indicators.
Here is the nub of my key 2007 resolution – understand who actually contributes to the success of the one problem child site and then extend time and effort on those. Google Analytics here I come ……………..
